Adrian Anania
BECOME THE OPERATOR
Elite Performance Coaching for F&I Professionals Who Refuse to Be Average.
There is a moment in every high performer's life when something becomes clear.
What got you here will not take you where you are capable of going next.
Years of real in-store leadership and execution
Revenue influenced through performance systems and decision frameworks
F&I managers and leaders guided through performance transformation
Quick Answers
Everything you need to know about ASURA performance coaching
What is performance coaching for F&I?
Performance coaching transforms how you think, process pressure, and execute under stress. It's identity-first development that creates lasting behavioral change, not temporary skill acquisition.
How much does ASURA coaching cost?
ASURA CORE starts at $97/month with weekly live coaching. ASURA ELITE is $297/month with monthly 1-on-1 sessions and 24/7 AI support. Private coaching is custom-priced for top performers.
Who is Adrian Anania?
Adrian is The Nation's #1 Finance Coach, VP of Performance & Operations at ASURA Group, with 16+ years experience, $2B+ revenue influenced, and 1,000+ operators coached.
How fast can I see results?
Most operators see measurable improvements within 30-60 days: higher product penetration, reduced objections, and increased per-vehicle revenue. Elite members often see results faster with personalized coaching.
I Am Not a Trainer
Trainers teach skills. They run programs. They check boxes. They deliver information. They finish sessions.
Performance coaching never stops.
Because performance does not turn on and off.
It shows up in how you think under pressure. It shows up in how you speak when things don't go your way. It shows up in how you lead at work. It shows up in how you show up at home. It shows up in how aligned your actions are with who you say you are.
That is the difference.
I am a performance coach. I do not work in isolated areas. I work in total performance.
Performance Is One Integrated System
Most people try to separate their lives. Work in one lane. Personal life in another. Mindset when it is convenient. Purpose later.
That fragmentation is why so many capable people feel stuck.
Real performance is integrated. Your professional execution. Your emotional discipline. Your personal life. Your spiritual alignment. Your sense of purpose.
All of it works together.
When one area is misaligned the rest eventually feel heavier. When they are aligned performance becomes efficient instead of exhausting.
That is the work I do.
The Architect of Objection Prevention
Creator of ASURA OPS
Exclusive F&I Performance Partner aligned with Elliott Army
Tier-1 F&I Managers aren't trained.
They're built.
This is where top 1% operators sharpen the blade.
ASURA Community
Where Tier-1 F&I Managers Are Built
This is not a content library.
This is a performance ecosystem for F&I professionals who refuse to operate at average.
ASURA CORE
The Foundation for Elite Operators
ASURA ELITE
The Unfair Advantage for Those Who
Refuse to Be Average
EVERYTHING IN CORE, PLUS:
This is where objection prevention replaces objection handling.
This is where average dies.
Private Elite Coaching
Application Only
For the Operator Who Refuses to Lose
This is not for everyone.
This is for:
1-on-1 is limited.
If you're serious — apply.
Speaking & Dealer Programs
Bring Elite Performance Coaching to Your Dealership or Event
Adrian delivers high-impact keynotes, workshops, and custom coaching programs for:
Transform your team's performance with proven frameworks and real-world execution strategies.
Join The Community
Choose your level. Start with Core to build the foundation.
Upgrade to Elite when you're ready for the unfair advantage.
ASURA CORE
The Foundation for Elite Operators
ASURA ELITE
The Unfair Advantage for Those Who Refuse to Be Average
Everything in Core, PLUS:
Identity Comes Before Income
Elite operators understand something different. Income follows identity. When your internal standard rises, your results follow.
"Adrian's coaching transformed not just my numbers but how I show up every day. My per-vehicle revenue doubled, but more importantly, I operate with clarity and confidence I never had before."
David Cowan
Finance Manager
2x Revenue Increase
"This is not training. This is performance transformation. Adrian helped me identify where I was leaking energy and realign my entire approach. The results speak for themselves."
Ron George
F&I Director
Department Record Performance
"Working with Adrian changed everything. Within six months my income doubled. But the real shift was internal—how I think, how I lead, how I execute under pressure."
Henry Solano
Finance Manager
Income Doubled in 6 Months